After running an event usually one of the first things that comes to mind after the “Whew, its over and nobody died.” thought is, “I wonder what people thought about the event”. Feedback is important because it allows you to see what went well versus what didn’t. In result, it gives you a tool to improve future events you run.
Methods to Get Feedback
- Ask People: Easiest way to get immediate feedback is a simple question such as, ‘Hey I was wondering what you thought about the event, feel free to give any constructive criticism”. Do that a few times and mentally compare answers. However people may be too nice to say issues they had with the event to your face, which leads to the second method…
- SurveyMonkey: According to Wikipedia, “SurveyMonkey is a private American company that enables users to create their own Web-based surveys”. Its free and is an amazing tool to get honest feedback about your event. However it is important to send the survey out immediately after the event is done while thoughts are fresh in your attendees minds. Also knowing how to properly write a survey helps.
Effective Use of Information
Often when I run surveys through SurveyMonkey, I ask about the following topics; satisfaction with instructors, satisfaction with venues, things they liked, and things they think could be improved. I also make the feedback for instructors and DJs available to them so it just does not not benefit my event, but them as well.
The important thing once you have all your data, take the summary and note recurring themes on the positive and negative side of the spectrum. When you plan your next event, have these notes on hand so you can reinforce what people liked about your last event and organize to prevent mishaps from the previous event.