“A beginners worst fear is being in an empty room and everyone is watching.” – Dorry Segev
Lately a problem I have been noticing mainly at college events is you get to a Friday/Saturday night dance and it is in a rather large hall or gymnasium, yet attendance is barely enough to fill maybe at best 1/3th of the venue. There are a multitude of negative effects that result because of this, a few are listed below:
- Newer dancers get apprehensive about dancing because there is not a large crowd for them to blend into.
- Energy levels in the room tend to remain slow affecting dancers regardless if they are experienced/new.
- The DJ has the trouble of dealing with a likely low energy room.
- For people passing by, event does not look impressive and for scenes that advertise with their dances this is a large negative.
There are several ways to deal with this problem, each requiring a different use of resources.
1. Get Better Attendance
While the most obvious answer, this isn’t always the easiest one. The one thing a lot of scenes don’t have is a good habit of consistently advertising for their weekly venues/events. It is one of those habits that you don’t notice how much it hurts you until you neglect it for awhile.
Things you should be checking for if you are trying to advertise to fill up a large room:
- Are you advertising early enough? (1 month beforehand minimum)
- Is your organization website/facebook group/et cetera updated with information about the event?
- Are there fliers posted at relevant places (locally and regionally) advertising your event?
- Is there a well-designed facebook event online?
2. Schedule A Different Room
Especially if you are paying to rent your dance space, there is no reason to spend the funds on a giant room if you are consistently getting not enough attendance to create a good atmosphere for your attendees.
But many organizations have limited options for where to hold their dances based on availability and other factors, so scheduling a different room is not an option and instead have to work with what they have.
I remember originally seeing this done in Oberlin, Ohio and I occasionally see organizers who value the atmosphere of a room doing this as well. How this works is using chairs and whatever else you have at your disposal, you organize the room so the dance floor is sectioned off.
So here is a sample floor plan of a ballroom before the room is sectioned off.
Overall my recommendation is combining suggestions 1 & 3 together. Because suggestion 1 is full of things that should be habits if one is attempting to foster a thriving scene or a memorable event. However it is understandable that one may not always have the time/resources to do so.
If you have any suggestions or tales of how your scene handles the situation of having an event in a large room with problems of low attendance in the past feel free to post in the comment section.